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Every generated post has two actions next to Edit: Post now and Schedule. Both are available on Growth and VIP.
Post now and Schedule are free actions and never use extra credits. Generating the post content is what costs credits. See Credits and billing for the full breakdown.

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Post now

Click Post now to publish straight to your connected Instagram account in one click. This requires a connected Instagram account.

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Schedule for later

Click Schedule, pick a date and time, and the post is queued. It then appears on the social planner calendar with a “Scheduled” badge.
If Instagram is not connected yet, scheduling still works. Your post is saved as a draft with a date attached, and a banner links you to the Connections tab. Once you connect, drafts can be promoted to live scheduled posts.

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The social planner calendar

The calendar above the form shows your scheduled content:
  • Switch between Day, Week, and Month views.
  • Click any day to draft a new post pre-scheduled for that date.
  • Filter by platform. Instagram is live today, with Facebook and Google My Business coming next.

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Troubleshooting

Connect an Instagram Business or Creator account under Settings → Connections. Publishing also requires the Growth or VIP plan.
Last modified on June 6, 2026