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A brand profile, also called a Brand Kit, stores the details every tool needs to create on-brand content, so you never re-enter them. Creating and using a brand costs no credits on any plan, and you can switch between your brands per generation. Your plan sets how many Brand Kits you can keep: 1 on Starter, 3 on Professional, and 7 on VIP. See Plans and credits.

What you can store

  • Brand name (required)
  • Industry (required)
  • Tagline or short description
  • Website and social links
  • Logo (uploaded image)
  • Up to five brand colors
  • Services you offer

Create a brand

1

Open Brands

Click Brands in the sidebar, then Add brand.
2

Fill in the basics

Enter the brand name and pick an industry. These are the only required fields. Add a tagline, website, logo, and colors if you have them.
3

Save

Click Create brand. It is available to every tool immediately.

The brand overview

Open any brand card to see its overview:
  • Completeness bar showing how filled-in the brand is across identity, visuals, offering, reach, and context.
  • Identity & colors with your typography samples and color swatches.
  • Web & social with inline-editable links. Handle-style platforms (Instagram, X, TikTok) take a username, and the @ is added for you. URL-style platforms (website, Facebook, LinkedIn) take a full URL.
  • Services as a list of pills. Click the plus pill, type a service, and press Enter. Click the × on a pill to remove it.

How the AI uses your brand

When you generate ads through the Generator, Copier, or AI Agent, Raddivus reads your brand profile automatically. The agent already knows your name, industry, services, and colors before you type anything, so it never asks basic questions about your business. For deeper context that shapes the AI’s writing voice, add material to the brand’s knowledge base.

Edit or delete

Open a brand card and click Edit to change anything, including replacing or removing the logo and adding or removing colors. To delete, use the menu on the brand card and confirm. Deleting a brand also removes its knowledge base and any folders linked to it, so it cannot be undone.

What to do next

Build your knowledge base

Add documents and files so the AI writes in your exact voice.

Generate your first ad

Turn your brand profile into on-brand ad creative in seconds.
Last modified on July 14, 2026