Plans and credits
| Term | Meaning |
|---|---|
| Credit | The currency for AI generation. Each plan includes a monthly allowance, and generations spend credits. See Credits & billing. |
| Monthly credits | The credit allowance included with your plan each billing cycle. Unused monthly credits roll over with no cap. |
| Top-up pack | A one-time credit purchase. Purchased credits never expire. See Credits & billing. |
| Rollover | Unused monthly credits carrying into the next cycle indefinitely. |
| Free trial | A 7-day trial with 10 one-time trial credits and Professional-level features, no credit card required. See Free trial. |
Brands
| Term | Meaning |
|---|---|
| Brand profile | Your stored brand identity (name, logo, colors, links) that every tool applies automatically. See Brand profiles. |
| Knowledge base | Source material attached to a brand that shapes the AI’s writing voice and content. See Knowledge base. |
| Active brand | The brand currently selected in the header brand switcher. Tools use the active brand’s details. |
Creating ads
| Term | Meaning |
|---|---|
| Ad Generator | The tool (sidebar label Image) that creates original ad images from your offer and brand. See Ad Generator. |
| Ad Copier | The tool that makes branded variations of an existing ad image you upload. See Ad Copier. |
| Variation | One generated image. The Generator and Copier cost 1 credit per variation. |
| Ad Library | A browsable collection of ads for inspiration that can feed the Copier. See Ad Library. |
AI Agent
| Term | Meaning |
|---|---|
| AI Agent | A conversational assistant connected to your Meta Ads account that answers questions and proposes changes. See AI Agent overview. |
| Model tiers | The available agent models: Raddivus Lite, Raddivus, and Raddivus Pro, varying by plan. See Model tiers. |
| Permissions | Account-level toggles that control what the AI Agent can access and change. See Permissions. |
| Approval | A change the AI Agent proposes that takes effect only after you confirm it. See Approvals. |
Meta and publishing
| Term | Meaning |
|---|---|
| Meta Ads account | The Facebook and Instagram ads account you connect to power analytics and the AI Agent. See Connect Meta Ads. |
| Paused status | Ads created in your Meta account through Raddivus are uploaded paused, so nothing goes live without your action. |
| Ad Analytics | A live gallery of every ad in your connected accounts, with metrics and filters. See Ad Analytics. |
| IG Content | The Instagram workspace and social planner for drafting, scheduling, and publishing posts. See Instagram content overview. |