Plan a calendar
1
Open the Plan tab
The Plan tab appears on the IG Content page for VIP accounts.
2
Set the date range
Pick a start and end date (up to 90 days out). Quick patterns like “every
weekday” or “Mon / Wed / Fri” speed this up.
3
Set the mix
Choose the share of carousels, single images, stories, and videos, plus the
category mix. A live estimate shows the credit cost as you adjust.
4
Review the preview
The AI returns an editorial summary and a per-post breakdown (topic, pillar,
style, and angle). Review it before committing.
5
Approve and generate
Approve the plan and every post generates in the background. The calendar
shows each post’s status as it progresses.
While it runs
You can leave the page. The calendar fills in with status badges (color-coded and text-labeled, such as Drafting and Ready) as posts move from drafting to ready. When everything finishes, the plan is marked complete.You can have one active plan per brand at a time. If a plan stalls, it is
automatically marked failed after a short window so you can retry.